The Google folks released their collaborative promotional video for GMail the other day. This is a great example of the power of the Internet.
They asked people from all over the world to send in a video of them doing something interesting with a physical Gmail logo and to have it pass from right to left across the screen. The result is pretty amazing. Their only production costs were reviewing the videos sent in and then editing them together. Pretty savvy.
Read more about the final collabration |